About me

Strategic and results-oriented digital media and marketing leader with 18+ years of experience driving revenue, strengthening agency and client partnerships, and leading enterprise-scale accounts across APAC, MENA and Africa. Proven ability to upsell and cross-sell solutions, influence C-suite stakeholders, and navigate complex agency ecosystems.

Deep expertise across digital media, programmatic, client leadership, cross-market governance, measurement frameworks, brand safety, viewability, and enterprise operations. Led 50+ cross- functional specialists and 20+ market teams for Intel and Standard Chartered, managing multi-million-dollar budgets and delivering award-winning performance.

A trusted advisor to global clients with a strong record of improving media efficiency (~40% uplift), driving 70% YoY revenue growth, and shaping transformation initiatives (AdOps centralisation, data harmonisation, global brand safety toolkits, tech maturity with Google, programmatic supply transparency).

Experience

DENTSU INTERNATIONAL – Asia Pacific | Singapore

APJ Client Partner – Intel | Global Client Partner – Standard Chartered | Global Business Director 2017 – 2022

Enterprise Leadership s Client Growth

• Led cross-functional teams of 50+ specialists across 20+ markets, managing strategy, operations, measurement, and media excellence for Intel and Standard Chartered.

• Achieved a 70% growth in revenue by deepening the client relationship and introducing new solutions tailored to evolving business needs through cross-selling and up-selling solutions.

• Owned PsL, staffing, forecasting, and pipeline management on Salesforce, improving productivity s profitability by 10%.

• Built and strengthened C-suite and global stakeholder relationships, achieving 8+ TRR client satisfaction for three consecutive years.

Digital, Programmatic Measurement Expertise

• Drove ~40% uplift in campaign performance through programmatic supply transparency, AdOps centralisation, and process optimisation.

• Led and framed global guidelines and toolkits on brand safety, viewability s ad fraud, programmatic supply, post-cookie strategy, iOS14 impact, and platform best practices across 20+ markets.

• Led the evaluation of verification partners (IAS, DV, MOAT), comparing capabilities and efficiencies to inform annual partnership decisions.

• Oversaw measurement programs including brand lift, cross-media studies, response-curve modelling, and platform effectiveness studies with Google, Meta, BBC, CNN, Discovery, and Bloomberg.

• Planned and executed frameworks connecting upper/mid/lower funnel media, delivering 17x higher CTR through sponsorship integrations.

Strategic Partnership s Agency Operations

• Managed multi-market GTM planning for Standard Chartered across Asia, EMEA, and Africa; exceeded brand KPIs four years in a row.

• Built partnerships with Google, Facebook, Twitter, Teads and drove global JBPs and innovation days with cross-market leadership.

• Designed and led Quarterly Business Reviews, innovation frameworks, and global learning cascades to raise agency capability across markets.

• Championed regional transformation initiatives (tech maturity with Google, data harmonisation across 6+ markets, planning frameworks).

Thought Leadership s Industry Influence

• Produced POVs for global consumption on post-cookie marketing, brand safety, retail banking consumer trends, and emerging media behaviour.

REGIONAL & LOCAL STRATEGY LEADERSHIP (APAC/India) 2007 – 2016

• Led brand, media, and communication strategy for L’Oréal, UPS, Unicharm, FIAT, Viacom18, Zydus

• Wellness, and other major regional clients.

• Built integrated communication strategies using measurement frameworks, SOV–SOM modelling, reach curve optimization, and ad-stock modelling.

• Managed multi-market teams across APAC, embedding global frameworks and delivering consistent strategic excellence.

• · Created proprietary tools - “Buzz Monitoring” integrating media + social data to identify high- impact planning opportunities.

• · Conceptualised large-scale content/IP integrations (e.g., L’Oréal Cannes, FIAT x Man of Steel) driving visibility and brand engagement.

• · Secured multiple new business wins, contributing to substantial revenue growth and strengthened agency performance.

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